Blog
The Right Stuff

The Right Stuff

By: Effetto Italy  On: January 10, 2020  In: Industry info 


Happy new year and welcome to 2020! A lot has changed in the industry over the past decade. With a new year upon us, we thought it beneficial to take stock of the current landscape and ask industry veterans the all-important question:

What do you look for when choosing a European DMC?

Here are some of their top answers below (shall we name it the 3 C’s?):

Creativity – Nothing trumps the ability to inspire and enthuse. The number one answer by our colleagues involved innovation and inventiveness. As more and more people travel back and forth to Europe, the once-thrilling countries have fallen into the trap of “been there, done that.” But it doesn’t have to be that way. It is imperative to hook up with a DMC that can reinvent even the most touristy of destinations with once in a lifetime experiences. Cookie cutter no more!

Connections – With a plethora of information at our fingertips, it is easy to find guidance on the next hot place to see or visit. However, thanks to years of local connections, an excellent DMC goes beyond what’s available online to create a unique realm for clients. Doors are opened that would be otherwise locked.

Collaboration – It’s a human thing. A lot of communication goes on between a DMC and a client so a solid relationship is very important. Do I like this person? Do I trust this person? Does this person listen? And can this person solve problems? For many, it’s a gut feeling and an instant rapport with the DMC counterpart.

Of course, there are many other factors that come into play when choosing… budget, knowledge, referrals, response. But the above 3 were consistently named as most significant in the decision-making process. In any case, it’s a big decision, so ask of lot of questions of your DMC before you choose. The right fit for all parties will help to ensure a successful program.

What factors are most important to you? Let us know in the comments section.

We hope you all have a great start to 2020!

Ciao for now,

The Effetto Italy Team

Already know what you want? Submit an RFP now.