It’s Vegas, baby

By: Effetto Italy  On: October 20, 2017  In: Corporate News 

We just returned from the fabulous 2017 IMEX America show in Las Vegas. From the hustle and bustle of the Italia pavilion, it was great to see that business in the incentive and event world seems to be booming. And of course, the best part was meeting so many new people and as well as seeing familiar faces.

One of the biggest comments we heard from buyers was that social media sharing is such an integral part of brand building that now travel experiences play a greater role than ever. Their clients are looking for a true “wow factor” for events and incentives, but price continues to be a factor. Our reply: it doesn’t have to be! If you find an innovative and creative DMC, you can create spectacular moments for your clients without the sticker shock. Don’t settle for less!

On a more serious note, it was wonderful to see how the Vegas community came together after the tragedy. #VegasStrong truly resonated throughout the conference.

Lots to do in Rome now but hope to see everyone there again next year!

Ciao for now!
The Effetto Italy Team